The role interior design can help play in creating a care community and a strong brand.
Post-pandemic, we’re seeing fundamental changes in expectations within the care sector. These are driving demand for a specific lifestyle with attractive design and a myriad of amenities, including those that support community living. Residents and their families want to feel they’re moving into a true home from home.
A well-considered, holistic approach to interior design is crucial to meeting these expectations. When developed and implemented effectively, interior design can foster communities that help people live life to the full. It also contributes to creating a coherent brand for the care home, helping differentiate it in a competitive market and make it more attractive to prospective residents.
I am Julie Smyth, Associate Director at Corstorphine & Wright and I specialise in architectural design within the care sector. Through our creative design process, we help instil that sense of community and identity into each setting.
Here are two different design approaches: