The Grafton Hotel Cambridge, UK

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Hotel & Hospitality



Planning consent was granted for a Premier Inn in the Grafton area

The January 2020 approval of our designs for a Premier Inn in the Grafton area is a significant achievement, given Cambridge is notoriously difficult and one of the most appealed-against local authority in the country.

The client initially identified a redundant service yard and bus-turning circle as a potential development site.



By listening to all stakeholders – and collaborating with the design review panel at every stage – we achieved consent for a building one storey taller than the Special Planning Development Guideline limits for the site. We also overcame challenges around hotel use in that location, including the complexities of relocating bus stops.

This project demonstrates our carefully considered approach to design, with our proposed plans  efficiently passing through the Design & Conservation Panel’s rigid review process.

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