Company News

First look

Launch

Masterplanning

Project News

4 min read

New framework masterplan approved for prominent Stratford-Upon-Avon Gateway Site, anchored by proposed “World Shakespeare Centre”

Back to News & Insights
Jonathan Tarrbatt_cw-london-studio-21jul22-32 WEBSITE

By Jonathan Tarbatt – 4th June 2024

Stratford-on-Avon District Council has formally adopted a new framework masterplan to open up a key gateway area to the northwest of Stratford-Upon-Avon town centre, aimed at increasing cultural and tourism opportunities around William Shakespeare’s connection with the historic town.

The gateway site includes provision of a ‘World Shakespeare Centre’ promoted by the Shakespeare Birthplace Trust to celebrate the life and work of the world-renowned dramatist and anchor a broader mix of town centre uses and enhanced public realm, complementing Shakespeare’s Birthplace, the Royal Shakespeare Theatre and other cultural attractions around the town.

The Supplementary Planning Document (SPD) was developed by Corstorphine & Wright in conjunction with the district council and following significant public consultation. Planning and development consultancy Montagu Evans provided the Historic, Townscape and Visual Impact Assessment report which helped inform key elements of the framework masterplan SPD, including recommendations on scale and how the design should respond to the context.

The framework masterplan set out in the SPD will become a material planning consideration for the site, providing certainty to developers and shaping future development. It establishes high level design principles and provides a vision for high quality and sustainable regeneration of the site.

“Regenerating this underused and unattractive site will put in place a ‘new piece of town’ for residents and visitors alike to enjoy.  The SPD provides assurance that the development comes forward in a co-ordinated manner that ensures the World Shakespeare Centre, other mixed uses and wider public realm improvements are delivered through a comprehensive framework masterplan taking account of potential phasing scenarios and interim uses.”

Jonathan Tarbatt

Director of Urban Design

Enjoyed this post?

Why not share?

Explore more of our latest News & Insights

Every project starts with a conversation.
Let’s discuss your opportunities, constraints and questions.

Contact Us

Did you mean?

Sorry, we couldn't find any results matching your search term.
Please try searching for something else.

Our Latest News and Insights

View All Latest News

Projects

10 results

View All Projects

Our People

10 results

Meet Our Team

Our People

Meet Our Team

News and Insights

3 results

Our Studios

View All Our Studios